Action Hosts Kuyper College Strategy Management Class Field Trip

Action Hosts Kuyper College Strategy Management Class Field Trip

Action recently hosted Kuyper College’s Business Leadership Strategy Management class. The visit began with a tour of the facilities led by Don Armbrester, Action’s Executive Vice President and Chief Operating Officer. During the 45-minute tour, the students visited every production area on the manufacturing floor. Following the tour, the group sat through a presentation of Action’s strategic marketing and implementation plans. “We are glad to have had the opportunity to visit Action,” said Kuyper Professor Marc Andreas, “It was great having nearly a dozen students join me as we got a personalized tour of a high-quality manufacturing company.”

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While on the tour, students saw Action’s recently completed 35,000 sq. foot manufacturing facility expansion, along with many of Action’s advanced capabilities such as; Delta Crusaders, as well as various slitting, laminating, steel-rule and rotary-die presses. Andreas noted that “The clean and professional environment was impressive to see in a manufacturing facility.”  The strategic marketing presentation gave the students a glimpse of how strategy is planned and implemented at Action on a day-to-day basis. “It was a great experience for my students to see a company take the ideas we’ve talked about in many Kuyper classes about CRM, sales and marketing collaboration, measurement testing in marketing, and social media, and see them successfully being implemented in a business with headquarters right here in Grand Rapids,” said Andreas. “It was also wonderful to see the company’s values and the faith of their founders and leadership shine through in how they treated us and how they work so closely to serve their employees, customers and suppliers.”