A Shared Culture

Mission & Values


As a leader in the rotary and steel rule die-cutting industry, we are committed to providing our customers with the highest quality adhesive and non-adhesive-backed flexible products available. Our innovative and cost-effective solutions result from the use of high quality materials combined with superior manufacturing processes.


As a values-driven organization, the principles we follow are both non-elective and non-negotiable. It is this emphasis we place on our core values that has made us a trusted leader in the flexible materials converting industry.

  • Tell the truth
  • Act with integrity
  • Pursue excellence
  • Keep commitments
  • Honor long-lasting relationships
  • Treat others with dignity and respect

Answering to Others

Our responsibility is always to serve others.
GOD — Our first responsibility is to our God who has given us our talents and allowed us to be stewards of His capital. We believe that God is still in control of our destiny and is a personal God who has control of our daily lives. Before God, we will deal honestly and fairly with our employees, customers and suppliers.

EMPLOYEES—Our second responsibility is to our employees who are partners in our business. Many of our employees own shares in our company. Our responsibility to our employees is to provide an opportunity to earn premium wages and benefits in an environment that encourages personal growth and accountability. Before God, we commit our company to care for our employees as part of our family.

CUSTOMERS—Our third responsibility is to our customers who allow us an opportunity to serve them. Because of our relationship to God and because of our employees’ involvement in our business, we believe our customers will be well pleased with our services and competitive prices. Our commitment to quality and total involvement in their business is a priority to us.

SUPPLIERS—Our fourth responsibility is to our suppliers who are our lifeline of material and expertise. Our commitment to them is to build long lasting and mutually beneficial relationships. Quality and service are valued over price, but we still must remain competitive. Our suppliers are a vital part of our extended family.

Our Culture

We are a collection of fathers, mothers, sons, daughters, brothers and sisters, and grandparents—we are a family. We have a shared culture as members of this family that govern all of our interactions, internal and external, and is the cornerstone of our continued success.

  • We believe in providing highly responsive customer service, material and product excellence, and being the added-value standard in the custom converting industry.
  • We believe in continued growth and that growth requires diversification in products, clients, industries and capabilities.
  • We believe in the value of work, which creates opportunities for personal and professional development.